Encoremedia : Corporate Video Production Sydney
How do online videos benefit retail?
I recently found this interesting article by Matthew Bavosa on 101 statistics related to corporate video. Everyone wins when an online video of a product is provided. Catching the e-tail trend, 55% of online retailers used video on product pages in 2009 but this technique increased to 73% of retailers in 2010. When a video is present on a product page of LivingDirect.com, consumers spend 9% more time viewing the page compared to when no video is present. According to Internet Retailer, an April 2010 report stated that consumers who watch product videos are 85% more likely to buy products compared to those who do not watch. Internet Retailer released a study that found shoppers were 144% more likely to add a product to their cart after viewing a product video on...
Creating Corporate Videos for Your Company
Globalization, the Internet, social-networking sites and the mass proliferation of handheld devices and tablets mean that everyone everywhere has information at their fingertips. More than that, they have video, and if you are a savvy operator, there is no excuse for your business not to be immortalized for all time in a corporate video production. Corporate video production makes sense regardless of what business you are in. The greatest thing is that your corporate video doesn’t have to be an expensive, over-the-top extravaganza. It can be anything, on any budget, or no budget at all. If you fancy spending a little more on your corporate video there are numerous options available to you. For a smaller budget, if you’re someone who is more able to write,...
10 Reasons PR pros should use video
We strongly believe video has many uses, from small business all the way up to multi-nationals. Here is a great article that details some of the ways video can be implemented to help your company marketing/promotion strategies. 10 Reasons PR Pros should use video In summary: 1. Pitches and press releases. 2. Building trust and credibility with targeted groups. Video builds trust. 3. Raising brand awareness/promotions/working with celebrities. 4. Product launches. 5. Crisis management, shifting public opinion, corporate and CEO reputation management. 6. Content development. 7. Social media marketing. 8. Social and environmental responsibility. 9. Events. 10. Political campaigns. Click here for the full article The article is written by David Murdico,...
Sydney Japanese School
The Sydney Japanese School opened its doors in 1969 to provide a unique blend of education. Today SJS has become one of Sydney’s top academic environments, offering an exemplary model of bilingual education to students from all cultural and language backgrounds. The school has two streams of education: a Japanese Section using the Japanese government curriculum, and an International Section studying the NSW Board of Studies curriculum. The school is open to all students regardless of their race, religion or nationality. Visit the website at:...
Project Innovate :: Event Video
Recently we worked with Sarah from Girl Friday Weddings and Ms Polka Dot from Polka Dot Bride to produce an event highlights video for their Project Innovate gathering. It was such a well run and successful event with many attendees looking forward to the next presentation. Project Innovate Video .