Benefits of Video for Small/Medium Business

//Benefits of Video for Small/Medium Business

Benefits of Video for Small/Medium Business

Video Brings Your Business To Life, Regardless of Size
Information changes rapidly in today’s business environment. Being able to respond to competition and industry trends quickly, show value, and gain consumer trust can be key to running a successful business of any size, and is especially important for small and medium businesses.

Using video is a great way to reach out and grab your target audience, imparting personality and characteristics of your product or service in a way that static text just can’t do. Video engages more of your audience’s senses to deliver a powerful and lasting message.

 

Video Can:

-Put a face to your name, so that customers and prospects get to know you. Familiarity and trust are crucial to service businesses, and can mean the difference in someone choosing you, or choosing a competitor.

-Demonstrate a product so that people can see how it works and all of the benefits, bringing your product to life instead of relying on written descriptions.

-Be the personal touch when you can’t be there in person. Hearing a sales pitch on your product or service from you personally has much greater impact than reading it in a letter or email.

-Engage people to interact on your website with video clips, giving them more information in an easy to understand format, and reinforcing your written text.

-Be posted to or linked to other websites to increase awareness for your product or service, making excellent use of your investment in video.

-Do more with less. It can be the extra salesperson you need, your PR team, the tour guide to your facility, your product spokes model, the personal guide on your website and more. Video can be in a million places at once, even when you can’t.

-Set your product or service apart from the competition, giving your business the edge it needs for success.

-Fit nearly any budget, and one video shoot can be edited into several different uses, making it a very cost effective use of your budget.

Video is a flexible tool to help small and medium businesses meet the challenges they face in today’s competitive marketplace with innovation and style.

By | 2017-08-14T20:53:22+00:00 May 24th, 2012|Articles|0 Comments

About the Author:

Encore Media is a professional video production company specializes in video marketing throughout Sydney. Create videos to build a strong brand presence.

Leave A Comment