Video Production News & Views

Resonate Communications :: Arabella Macpherson

By |June 5th, 2015|

Arabella Macpherson is a leading presentation and communications coach.

We had the pleasure of recording one of her workshops and creating a corporate promotional video for Arabella to use on her website and social media channels. 

Case Study :: Happily Organised Corporate Videos

By |May 29th, 2015|

Client: Laurel Grey / Happily Organised
Project: Education/Thought Leader Videos

Summary: Laurel Grey and her company, Happily Organised, help get your business organised. They specialise in getting businesses streamlined with their digital workspace and online presence. 

Case Study : Sydney Real Estate Auction Video

By |May 29th, 2015|

Client: Grandland Real Estate
Project: Service Promo Video

Summary: We were contacted by the client to cover the upcoming real estate auctions in Western Sydney. The brief was to record the event in a creative manner and produce a web promo video highlighting the excitement of the event and the profesionalism of the staff and auctione

Video Marketing for Small Business

By |April 17th, 2015|

When you run a small business, video marketing is a lot more than just a really good idea. It’s an absolute must when it comes to expanding your online reach and getting the word out about your latest products and services. This is just as much the case in your local market as it is anywhere else.

Why You Need a Corporate Video Production Strategy

By |March 20th, 2015|

The point behind corporate video production is to draw attention through marketing and other strategies to target a specific audience. Much like commercials, these corporate videos will attempt to sell to a client their product or services. But the major difference between commercials and corporate video production is that the audience that they are intended for is much smaller.

What Makes Web Video Production Effective?

By |March 11th, 2015|

There are many elements that go into videos in today’s day and age. Movement, sounds, music, and background noises. Each of these plays an intricate role in not only captivating your attention but also informing you and moving you towards an emotion or an action depending on the video’s meaning or purpose. In many ways, web video production must also do the same thing as many other videos, except with a couple of minute limitations such as length and in some cases quality limit.

Common Problems with Marketing Videos

By |February 17th, 2015|

The internet is littered with examples of attempts to produce viral videos, which simply fell flat on their face. Too many mistakes are still being made, and here are some of the most common ones.

Using Videos for Trade Shows, Conferences and Seminars

By |February 10th, 2015|

Whether you are a large company, a small business or a non-profit organisation, videos are crucial for getting your products and services noticed at conferences and seminars.

A video lets you present your information in a professional and attention-grabbing package that will be much more effective than handing out brochures or gave a talking to a tired audience.

Using Video to Promote Your Next Corporate Event

By |February 10th, 2015|

The days of traditional marketing are long gone, and online videos have become an indispensable communication tool for businesses. An increasing number of enterprises are starting to realize the value of online video to market their corporate event.

Conducting Quality On-Camera Interviews

By |February 10th, 2015|

When it comes to conducting on-camera interviews, it is important to make sure that the interview is conducted in the right environment with the right equipment and production crew. Whether the purpose behind the interview is to create interviews, case studies or testimonials, it is important to get the set-up and preparation correct to ensure the interview goes smoothly and achieves the purpose it was meant for.

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