How do online videos benefit retail?
I recently found this interesting article by Matthew Bavosa on 101 statistics related to corporate video. Everyone wins when an online video of a product is provided. Catching the e-tail trend, 55% of online retailers used video on product pages in 2009 but this technique increased to 73% of retailers in 2010. When a video is present on a product page of LivingDirect.com, consumers spend 9% more time viewing the page compared to when no video is present. According to Internet Retailer, an April 2010 report stated that consumers who watch product videos are 85% more likely to buy products...
read moreCreating Corporate Videos for Your Company
Globalization, the Internet, social-networking sites and the mass proliferation of handheld devices and tablets mean that everyone everywhere has information at their fingertips. More than that, they have video, and if you are a savvy operator, there is no excuse for your business not to be immortalized for all time in a corporate video production. Corporate video production makes sense regardless of what business you are in. The greatest thing is that your corporate video doesn’t have to be an expensive, over-the-top extravaganza. It can be anything, on any budget, or no budget at all. If...
read more10 Reasons PR pros should use video
We strongly believe video has many uses, from small business all the way up to multi-nationals. Here is a great article that details some of the ways video can be implemented to help your company marketing/promotion strategies. 10 Reasons PR Pros should use video In summary: 1. Pitches and press releases. 2. Building trust and credibility with targeted groups. Video builds trust. 3. Raising brand awareness/promotions/working with celebrities. 4. Product launches. 5. Crisis management, shifting public opinion, corporate and CEO reputation management. 6. Content development. 7. Social...
read moreSydney Japanese School Promo Video
One of the beauties of working in the corporate video field is the vast array of industries we get to cover. We are currently working on a promo video for the Sydney Japanese School and then shortly after we will be producing a series of videos for a toy wholesaler. There really is no limit to the scope and power of multi-media in all businesses nowadays.
read more27 Benefits of Online Video by Alyssa Gregory
Alyssa Gregory has written a very informative article on the many benefits of Online Video and how you can use it to get the competitive advantage for your product, company or event. Here is the list of benefits according to Alyssa: You can build a rapport with your audience. You will instantly become more personable. It can be a powerful way to promote your brand. You can motivate potential clients to act quicker. If your competitors do it and you don’t, you could be losing potential clients. You don’t have to type anything for a change. You can demonstrate your expertise. You...
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