Corporate Video for Organisations

Producing and distributing corporate video content is a great way for businesses to deliver their marketing messages to their target consumers. In fact, statistics published by Unruly show that video adverts increase brand recognition and association by 139% as well as increase consumers purchase intent by 97%. In view of such statistics, 59% of senior executives now prefer video to text content, according to Brainshark. These figures clearly show that when it comes to business communication, corporate video is a powerful tool. Read on to learn how to make informed decision when producing a corporate video.

Video Content Uses

Here are some of the ways in which a corporation can leverage video content:

• Marketing Tool

If you would like to market your business’s products or services, video is a great tool. According to Eloqua, 46% of consumers seek more information after seeing a product in a video. This can lead to increased enquiries and sales.

• CEO Updates

Communication is a key pillar of any successful business. With this in mind, CEOs and top-level executives can use video to communicate with other employees. Distribution can take place via the internet or intranet.

• Video Magazine

The mantra content is king also applies to video. You can deliver content to consumers via a video magazine. Content that you can distribute in this way includes product demonstrations, event coverage, as well as advertising campaigns.

• Training Tool

Hiring experts to carry out training on-site can be expensive for a corporation. The good news is you can leverage the power of video to train employees at their workstations. Unlike text content, your employees are likely to remember video content. A study published by the Online Publishers Association found that 80 percent of people can remember a video they have watched in the past one month.

• Product Testimonials

Testimonials from satisfied clients can make the difference between success and failure of your business. Figures published by GroupM show that 58% of consumers use information published or uploaded online to make purchase decisions.

• Company Profile

You can create a video profile of your company and show it to potential customers at trade shows or business conferences. A video profile of your company will also come in handy when making business proposals or tender applications.

• Elevator Pitch Tool

If you would like to seek funding from venture capitalists and angel investors, you can use a video to make your pitch.

• Visual Support Tool

Making a memorable presentation at a conference is not easy. Nevertheless, using video as a visual aid will help you capture the attention of your audience. The beauty of using video is you can pack a lot of information in one minute of video. In fact, a survey carried out by Forrester Research found that one minute of video is equivalent to 1.8 million words of text.

For questions regarding video production or to get started in using one of the most effective marketing tools available simply call Encore Media on 1300 189 700 or email at info(at)