6 Important Elements to ensure success in your next corporate video production Whenever there is a project, there is both a right way to do it and a wrong way to do it. When it comes to creating a successful corporate video production, there are lots of things that must be taken into consideration. First [...]
Explainer Video for Business Animated Videos, also called Explainer Video are a fantastic way to introduce your potential customers to your product and service in an interesting and entertaining manner. This group of videos are particularly useful for displaying information, data and statistics in an easy to understand format while still maintaining the interest of your [...]
Video Marketing & Production There is no denying that video marketing has the potential to be a very powerful tool for many businesses, both small and large. There are numerous statistics and evidence on the internet regarding the effectiveness of video marketing to be able to increase leads, boost traffic, improve conversions and more. However it [...]
Debunking common held thoughts regarding Professional Video Services What if you could find a way to market your services and products in an effective way? What if you could enhance your online visibility, interact with customers, and boost the popularity of your brand at the same time? Well, all of this is possible with video [...]
Do you notice these video marketing mistakes? Video marketing has become an elemental strategy to boost brand recognition, responsiveness, loyalty and popularity. A majority of small, medium and large corporations are increasingly incorporating videos to market their products and services today. And that too for a solid reason – there is a truck load of [...]
Staff vs Actors - Corporate Video Production Corporate videos, much like all the other mediums of social media, have evolved in procedure and style ever since their inception. In the old days, these videos were basically long indirect exposes of company values, which would definitely put today’s audience to sleep. However, in recent times creating [...]
The best videos tell a story that engages the audience. People love stories and it is this element of your video marketing strategy that can draw customers in emotionally. Not only does storytelling foster a connection that is more likely to lead people into contributing to your cause or purchasing a product or service, but [...]
Gone are the days when businesses depended on TV and newspapers ads for spreading the word about their products and services. Today, they use the various forms of online marketing to generate results. One of these is video marketing, where businesses use videos to share their message with their target audience. Businesses usually combine corporate [...]
7 Tips for getting the most out of your Social Media Videos There is no doubt about the fact that diligently and efficiently using your company videos can absolutely have a very favourable effect on your social media marketing campaigns. However, it is paramount to realise when you should use what type of videos to [...]
Arabella Macpherson is a leading presentation and communications coach.
We had the pleasure of recording one of her workshops and creating a corporate promotional video for Arabella to use on her website and social media channels.