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There are many elements that go into videos in today’s day and age. Movement, sounds, music, and background noises. Each of these plays an intricate role in not only captivating your attention but also informing you and moving you towards an emotion or an action depending on the video’s meaning or purpose. In many ways, web video production must also do the same thing as many other videos, except with a couple of minute limitations such as length and in some cases quality limit.

The internet is littered with examples of attempts to produce viral videos, which simply fell flat on their face. Too many mistakes are still being made, and here are some of the most common ones.

Whether you are a large company, a small business or a non-profit organisation, videos are crucial for getting your products and services noticed at conferences and seminars.

A video lets you present your information in a professional and attention-grabbing package that will be much more effective than handing out brochures or gave a talking to a tired audience.

The days of traditional marketing are long gone, and online videos have become an indispensable communication tool for businesses. An increasing number of enterprises are starting to realize the value of online video to market their corporate event.

When it comes to conducting on-camera interviews, it is important to make sure that the interview is conducted in the right environment with the right equipment and production crew. Whether the purpose behind the interview is to create interviews, case studies or testimonials, it is important to get the set-up and preparation correct to ensure the interview goes smoothly and achieves the purpose it was meant for.

As companies attempt to reach much wider audiences, video has become an important part of their marketing arsenal. People who go online expect brands and organisations to have engaging and informative videos, and are disappointed and even surprised if they cannot find any. Video has truly taken over the internet, and this is a trend that marketers cannot afford to ignore.

VIDEO MARKETING AND PRODUCTION STATISTICS 2015

• POSTS WITH VIDEOS ATTRACT THREE TIMES AS MANY INBOUND LINKS AS PLAIN TEXT POSTS. (NEWSCRED)

• 62% OF MARKETERS USE VIDEO IN THEIR CONTENT MARKETING. (NEWSCRED)

•  USING THE WORD “VIDEO” IN AN EMAIL SUBJECT LINE BOOSTS OPEN RATES 19%, CLICK-THROUGH RATES BY 65% AND REDUCES UNSUBSCRIBES BY 26%

What is a Video Marketing Strategy?

Often a business owner has been bitten by the video bug, uploaded one video, not seen results and then gone back to traditional marketing convinced that video is not suited to their business. Well, video does and can work for almost any business I can think of. However, it does need to be done correctly with some careful planning and strategy to allow it to work to it's full potential.