Tips for Using Testimonial Video Strategies for Marketing CampaignsWhen it comes to making a purchasing decision, effective testimonial video strategies are paramount. When you think about it, you wouldn't hire a contractor to install something in your house unless a friend or a colleague gave you a good referral. Or at least that's how it [...]
What is Video Marketing for Financial Planners and why should you care?In 2017, video is an essential tool for any financial planning organisation looking to get noticed and grow their business online. Video marketing for financial planners will help your practice build a solid reputation, increase leads and convert more clients.In an industry where trust [...]
Successful Medical Video Production IdeasA customised medical video can help your company save staff time, reduce your costs, and promote your product or procedure.Whether you operate a hospital, private clinic or a medical supplies company, video is a powerful tool to raise awareness of your services and remove the obstacles that may prevent your clients [...]
How to Produce an Explainer VideoOnce your company has decided to commission an animation video there are a number of steps involved between getting budget approval to final deliver of the video. This article will demonstrate a practical approach to producing animated explainer videos. We will concentrate on explainer video production, however the principles apply equally [...]
How do I write a corporate video script? Businesses today have realised the importance of corporate videos and the value of video marketing in effectively marketing their brands, products and services. It has become important for a business to successfully market itself to the consumer in order to get their message across, promote their brand [...]
Case Study Video and Testimonials for your Business With the popularity of videos in marketing strategies rapidly increasing, marketers and businesses are scrambling to create engaging content faster than people are consuming it. The most important question to consider is what type of video to create. While all types of videos have positives and negatives, [...]
Video Marketing & Production There is no denying that video marketing has the potential to be a very powerful tool for many businesses, both small and large. There are numerous statistics and evidence on the internet regarding the effectiveness of video marketing to be able to increase leads, boost traffic, improve conversions and more. However it [...]
Debunking common held thoughts regarding Professional Video Services What if you could find a way to market your services and products in an effective way? What if you could enhance your online visibility, interact with customers, and boost the popularity of your brand at the same time? Well, all of this is possible with video [...]
Staff vs Actors - Corporate Video Production Corporate videos, much like all the other mediums of social media, have evolved in procedure and style ever since their inception. In the old days, these videos were basically long indirect exposes of company values, which would definitely put today’s audience to sleep. However, in recent times creating [...]
The best videos tell a story that engages the audience. People love stories and it is this element of your video marketing strategy that can draw customers in emotionally. Not only does storytelling foster a connection that is more likely to lead people into contributing to your cause or purchasing a product or service, but [...]
7 Tips for getting the most out of your Social Media Videos There is no doubt about the fact that diligently and efficiently using your company videos can absolutely have a very favourable effect on your social media marketing campaigns. However, it is paramount to realise when you should use what type of videos to [...]
The point behind corporate video production is to draw attention through marketing and other strategies to target a specific audience. Much like commercials, these corporate videos will attempt to sell to a client their product or services. But the major difference between commercials and corporate video production is that the audience that they are intended for is much smaller.
