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How to Use Your Company Videos on Social Media

By |2019-03-28T08:32:30+10:00November 13th, 2015|Articles, Video Marketing, Videos|

7 Tips for getting the most out of your Social Media Videos There is no doubt about the fact that diligently and efficiently using your company videos can absolutely have a very favourable effect on your social media marketing campaigns. However, it is paramount to realise when you should use what type of videos to [...]

Why You Need a Corporate Video Production Strategy

By |2019-03-28T08:32:31+10:00March 20th, 2015|Articles, Video Marketing|

The point behind corporate video production is to draw attention through marketing and other strategies to target a specific audience. Much like commercials, these corporate videos will attempt to sell to a client their product or services. But the major difference between commercials and corporate video production is that the audience that they are intended for is much smaller.

What Makes Web Video Production Effective?

By |2019-03-28T08:32:32+10:00March 11th, 2015|Articles, Video Marketing|

There are many elements that go into videos in today’s day and age. Movement, sounds, music, and background noises. Each of these plays an intricate role in not only captivating your attention but also informing you and moving you towards an emotion or an action depending on the video’s meaning or purpose. In many ways, web video production must also do the same thing as many other videos, except with a couple of minute limitations such as length and in some cases quality limit.

Using Videos for Trade Shows, Conferences and Seminars

By |2019-03-28T08:32:36+10:00February 10th, 2015|Articles, Video Marketing|

Whether you are a large company, a small business or a non-profit organisation, videos are crucial for getting your products and services noticed at conferences and seminars.

A video lets you present your information in a professional and attention-grabbing package that will be much more effective than handing out brochures or gave a talking to a tired audience.

Using Video to Promote Your Next Corporate Event

By |2019-03-28T08:32:36+10:00February 10th, 2015|Articles, Video Marketing|

The days of traditional marketing are long gone, and online videos have become an indispensable communication tool for businesses. An increasing number of enterprises are starting to realize the value of online video to market their corporate event.

Conducting Quality On-Camera Interviews

By |2019-03-28T08:32:36+10:00February 10th, 2015|Articles, Video Marketing|

When it comes to conducting on-camera interviews, it is important to make sure that the interview is conducted in the right environment with the right equipment and production crew. Whether the purpose behind the interview is to create interviews, case studies or testimonials, it is important to get the set-up and preparation correct to ensure the interview goes smoothly and achieves the purpose it was meant for.

Are You Using These 5 Videos to Boost Your Marketing Results?

By |2019-03-28T08:32:36+10:00February 10th, 2015|Articles, Video Marketing|

As companies attempt to reach much wider audiences, video has become an important part of their marketing arsenal. People who go online expect brands and organisations to have engaging and informative videos, and are disappointed and even surprised if they cannot find any. Video has truly taken over the internet, and this is a trend that marketers cannot afford to ignore.

Video Marketing Statistics 2015

By |2015-08-04T22:08:20+10:00February 4th, 2015|Articles, Video Marketing|

VIDEO MARKETING AND PRODUCTION STATISTICS 2015

  • POSTS WITH VIDEOS ATTRACT THREE TIMES AS MANY INBOUND LINKS AS PLAIN TEXT POSTS. (NEWSCRED)

  • 62% OF MARKETERS USE VIDEO IN THEIR CONTENT MARKETING. (NEWSCRED)

  •  USING THE WORD “VIDEO” IN AN EMAIL SUBJECT LINE BOOSTS OPEN RATES 19%, CLICK-THROUGH RATES BY 65% AND REDUCES UNSUBSCRIBES BY 26%

Creating a Video Marketing Strategy

By |2019-03-28T08:32:36+10:00August 25th, 2014|Articles, Video Marketing|

What is a Video Marketing Strategy?

Often a business owner has been bitten by the video bug, uploaded one video, not seen results and then gone back to traditional marketing convinced that video is not suited to their business. Well, video does and can work for almost any business I can think of. However, it does need to be done correctly with some careful planning and strategy to allow it to work to it's full potential.