7 Common Mistakes when producing Corporate Videos
Representing your business with a corporate video is one of the most efficient forms of promotion on the net. Now more and more companies are utilising the power of video and multi-media. Whether the video is produced professionally or by yourself here are some common mistakes that can reduce the effectiveness of your video.
It is very important to have the right length of the video. There is no standard length, it all depends on your target audience and what you want to present to your potential clients. The key point is to tell your story in as short a time as possible. If you have alot of information to share consider splitting the content over more than one video. With the short attention span of most web users, if your corporate video drags on too long you will lose the viewer.
Call to Action
When you prepare your video it is very important to send a message to your audience. It is important to encourage your viewers to interact with you or your company after viewing the video. This is a call to action. A call to action maybe to sign up to your newsletter, visit your homepage, purchase a product etc. Make this message clear and easy to follow.
Your corporate video should have the right title. This is the most important and appealing factor that will or will not attract your target audience. Your title should correspond to the content of the video so viewers understand exactly what the video is about. Be honest in your titling as you do not want to misrepresent your videos and attract the wrong audience. From an SEO aspect, the titling of your video is also very important to make sure the search engines are able to categorise your video correctly.
Nobody can be all things to all people. The success of your corporate video depends largely on it’s relevance to your target audience. Time should be spent in pre-production to determine exactly who the video is aimed at and determining the psychology of your target group. A highly targeted video can be many times more effective than a general video aimed at a wide audience.
A lot of time is often spent creating an amazing corporate video and yet very few people get to enjoy it as it is not being promoted effectively. There are a number of different ways to increase viewer numbers. Uploading the video to common social media sites such as youtube, facebook pages and twitter can help spread your video throughout the internet.
Companies work hard to create their brand, often spending many dollars on logo design and feel. A good corporate video should at the very least include your logo and preferably some simple contact information eg. website. The video should also be complimentary to your branding and corporate image. Each corporate video should represent your brand correctly to attract the right target audience.
Last but not least – relax. Entertaining people is the best way to make them believe that you are sincere in what you say and represent. If you are appearing on camera it can be nerve racking at first but remember it does not have to be a 100% flawless display. Even the top tv presenters make mistakes so don’t put unnecessary pressure on yourself. Viewers will often relate to the video better if you show a human side, especially in customer testimonial videos.
If you are looking for advice on your next corporate video production please contact us and we will be only too happy to help.