The Best Event Video Production Marketing Strategies

They say a picture is worth a thousand words. Then a video is worth a million words. If you’re planning an event, you don’t want to miss out on the great opportunities that event video production offers. Whether you event is a small workshop, industry presentation, or a large trade show all events can use video marketing to boost their overall success.

In this article, we will discuss how to get the best out of video marketing for your event in three different stages: before, during and after the event.

Before your event: promote and boost interest

Every person who has been a part of the organising committee of an event knows how much works goes into it. And how long it takes to plan. This means that for months you and your colleagues will be thinking constantly about the event.

But your event’s attendants won’t be thinking about it. At least not constantly. It will be in their heads from time to time, but it is your job to remind them of all the upcoming events, speakers and workshops and how awesome it will be.

To do so, you will need a variety of videos that achieve different goals. First, you will need promotional videos that explain what your event is about and why it is worth attending. These help build initial momentum and create excitement through various online and offline channels. Then, you will need interview videos where you – or someone else of interest in the event – give details and shares personal insights. Last but not least, you can share extra factual information about the venue, city and other logistics.

These videos aim to build not only build excitement but also inform and educate the attendees on what they can expect when attending the event. 

During the event: keep everyone updated

You may think that once the event is underway, there is no more need to keep posting content. That couldn’t be more wrong. It is precisely during the event that attendants will want the most content from you, and it is your duty to provide it to them. There is usually a plethora of content just waiting for you to re-package and distribute it. 

You can use video marketing for two common purposes during the event: show highlights of the days events and post updates or news for the next day.

Make sure to record everything that goes on. Speakers and guests will be happy to watch short clips from their contributions to the event, so you can create a daily video with highlights from talks, exhibits and anything memorable that happened that day. This will also come in handy later after the event where you can access your library of footage for future use.

You should also do interviews with upcoming speakers and important guests about what will happen the next day. This way, attendants will be informed about what’s coming and why it is worth their attention.

Also, make sure you’re not the only recording! A fantastic way to engage attendants is by inviting them to post their own short videos of the event on social media – you may want to create a hashtag to keep a track of each user generated video.

After the event: recap the best of your event

The event may be over, but you can still profit from it! In the few days following the event, everyone will have fresh memories from it. You need to make the most of that time before each attendant moves on to the next thing. How do you do it?

Well, through the entire event you will have collected hours and hours of footage of talks, interviews, and various events. You will also have some behind-the-scenes exclusive content that wasn’t released during the event. And, as we anticipated before, you will have all the footage recorded by the attendants. Make the best out of all of this!

You can create a great event recap video, combining all the videos you released previously and others the public never saw. This is not only a great way to put an ending to what – hopefully – was an amazing event, but it is also a perfect opportunity to thank everyone involved: attendants, organisers, staff and sponsors.

And lastly, once you have all the footage collated, you can use this to help promote the next event and repeat the process.

Get the best video marketing for your event!
Now that you know why you should invest in event video production, what should you do? Encore Media is here to help.

We can help you make the most out of your event by combining compelling video production with the latest in online marketing strategies.
If you’re ready to take your event to the next level, contact us