Explainer Video for Business

Animated Videos, also called Explainer Video are a fantastic way to introduce your potential customers to your product and service in an interesting and entertaining manner. This group of videos are particularly useful for displaying information, data and statistics in an easy to understand format while still maintaining the interest of your viewer.

Traditionally many IT and start-up companies use video as a powerful introduction to how their services work and how they can help you. However, they are certainly not limited to these industries and can equally be applied to Real Estate, SEO, Digital Media, Social Media, Education, Finance and Medical Industries to get your message across.

Explainer videos come in a number of formats that can be tailored to suit your website and/or social media platform.

Some of the common styles include:


Standard 2D Character based


Similar to the video above. This can be a combination of cartoon-style characters combined with moving text to tell the story.

This is the most common style of animated video we see at the moment.


Whiteboard Animation

Hand sketching video

The video simulates images being drawn on a traditional whiteboard as you would often see in presentations.

You can even include a hand sketching each image for extra effect.


Kinetic Typography

Text based videography

The video is entirely or predominantly moving text flashing on the screen.


Screencast Recording

Screen Recording for Video

This is a recording of the computer while it being used. Mixed with a voice over these are very effective for tutorial and how-to videos.

Technology is changing so quickly that the style of video you desire is limited mainly by your own imagination. Some video styles have been proven to work better than others for particular situations. Our creative video producers are able to give you guidance as to what style of video would suit your needs the best.

Don’t hesitate to get in touch should you have any questions. Ph: 1300 189 700 or email at: info@encoremedia.net.au