Here is a very interesting article about how a small business has, in their words, had “phenomenal success” by implementing a smart online video strategy to help boost their overall success.
In summary they list 7 benefits as per below:

1. YouTube SEO
2. Referring Traffic
3. Getting Social
4. More Engaged Customers
5. Awards
6. Press & Exposure
7. Inexpensive Advertising

For the full article please follow the link:: 7 Ways Online Video Helped Grow our Small Business