Gone are the days when businesses depended on TV and newspapers ads for spreading the word about their products and services. Today, they use the various forms of online marketing to generate results. One of these is video marketing, where businesses use videos to share their message with their target audience. Businesses usually combine corporate videos with social media marketing to achieve the desired results.
Corporate videos play a vital role in maintaining and presenting real position of a business among its targeted customers and potential employees. The main aim is to get the word out about the business and create awareness. There are several different types of corporate videos. For instance, informative corporate videos, like the ones created for product promotion, are aimed at the target consumers, and training videos are created for employees within the organization.
Corporate videos prove effective at explaining your company’s objectives and showcasing the usefulness of your services and products. Of course, it may take time and skill to craft a video that truly engages viewers, but the key for any brand is to tell a compelling story in a concise way. If they can manage this, businesses will be able to connect with consumers at a much deeper level and be able to explain what you want them to do.
For more information, let’s take a look at a few reasons why corporate videos prove effective in boosting your marketing efforts:
Videos Are Memorable
Corporate videos prove effective at eliciting emotional responses, getting you noticed, and explaining things clearly and quickly. However, more than that, they are a memorable form of communication that viewers are likely to retain for a long time. In a study conducted by a group of marketers, it was revealed that 80% of viewers recalled a video ad they had seen 30 days earlier. This means, videos in general have great recall value and you can use corporate videos to attract customers and keep them engaged!
Trigger Emotional Responses
One of the main benefits of using corporate videos is they appeal to an audience at a personal and emotional level. Have you ever noticed when someone cries or smiles in a movie, your find yourself feeling the same way? This can be owed to your brain’s mirror neurons! These neurons show how your brain would react if you were in the same situation as the person you are watching. This can prove beneficial for organizations, as they can use the power of corporate video marketing to create an emotional connection with their target audience via a compelling story. In fact, campaigns using purely emotional content receive twice the results than generic or rational content.
Convey Brand Messages Faster
Videos are the best form of visual communication that can be used to attract consumer attention. They are processed by the brain 60,000 times faster than text, hence making it easier for viewers to absorb vital information as compared to any other format. Subsequently, creating corporate videos can work perfectly for conveying complex brand ideas, principles, or goals. Videos make it easier for the viewers to understand the brand message, and that too in quick time.
Visually Stimulating and Interesting
Corporate videos are 12 times more likely to be viewed than a piece of text about your brand being read by your target audience. This is because videos grab attention instantly! Think about it: why do we pay attention to visuals? Simply because the moving images are eye-catching and capture our interest! Moreover, humans get the sense of a visual scene in less than a tenth of a second. Therefore, videos prove more efficient in explaining your organization’s goals, regardless of the target audience.
Personalized Marketing Approach
Corporate videos are the best way to let your followers know what other customers think about your company. By creating a video of people giving testimonials about your product, you can create a personalized marketing approach which will attract more eyeballs (read customers). However, you must use honest responses, so your video doesn’t look staged. This means, use REAL customers to tell the brand story and their experience with you. Not only will this increase the chances of your video gaining more views, but it will directly influence other potential customers to try your products and services.
Sharing on Social Media Platforms
One of the main reasons to create a corporate video is it can be shared on multiple social media platforms. Not only does this enable followers to learn more about your company, but if the video is compelling enough it could lead to discussion or comments about your business. Therefore, when people begin sharing your corporate video on social media websites, you benefit from free advertising with all your customers doing the marketing for you. In fact, many customers nowadays usually base their purchases on recommendations from family members or friends; hence this could also lead to a boost in sales.
Creative Brand Awareness
Another reason why corporate videos prove effective is they combine visuals with audio, hence simulating a somewhat real-life experience. Creating videos can help you make customers feel they have actually experienced a product, even if they haven’t purchased or used it. This means, using videos in your corporate marketing strategy can bring your brand to life. Not only does this help create brand awareness, it also boosts the volume of traffic to your website.
Search Engines Favor Videos
Corporate videos that provide solutions to what online surfers search for and that have clean-cut and documented tags and descriptions benefit from higher rankings in search engines. This means, even if you are running a small business, by creating corporate videos you can build a loyal online following and boost web traffic. Not to mention, sharing your content via a corporate video also helps builds your business’ image as an industry expert.
As you can see, there are plenty of reasons why corporate videos prove effective in boosting your marketing efforts. So, if you want to build a strong online presence and attract more people to your business, perhaps it’s time you utilize corporate videos in your marketing strategy as well.